Why do K-pop groups keep going to Japan for
promotions? Well, the answer is quite simple: because promoting in Japan is
very lucrative.
Take TVXQ for example. TVXQ will be continuing
onward with their 5-dome tour in Japan until mid-August. In all, they will
perform 18 times in front of an audience of 850,000 people. At an average cost
of 120,000 KRW (approximately $109 USD) per ticket, the revenue from all
the tickets sold will add up to 102,000,000,000 KRW (approximately $92.6
million USD).
But
it’s not just limited to Japan where idols can make
money. TVXQ brought in 570,000 fans for their world tour. Super Junior and SHINee each brought in 280,000 and 250,000
respectively during their Asia tour, and the SM Town concerts
also brought in an additional 300,000 fans last year. Super Junior is expected
to be bringing even more since they’ve started their world tour and recently
wrapped up a successful run in South America. SM Entertainment stated, “This year, the number of
audience members (for our concerts) up to this point already matches the number
of audience members we had for the whole of 2012. If we combine all the
concerts scheduled until the end of the year, the attendance numbers will
increase by at least 50%.”
Of
course, it’s not just SM Entertainment going overseas - YG Entertainment has their own firm grasp on overseas
concerts. G-Dragon is going on a solo world tour with 25
dates in front of 550,000 fans.Daesung is also bringing in an audience of
100,000 fans with his own 25 concerts. Not only that, Psy is
preparing a world tour with agencies in America, and they said, “Since it’s his first world
tour, everyone is looking forward to it.”
JYP
Entertainment‘s 2PM, DSP Media‘s KARA, and FNC Entertainment‘s CNBLUE are also bringing in similar results.
K-Pop experts have predicted that revenue from overseas concert will be
increasing 20% this year as compared to last year. Overseas concerts bring in
much more profit compared to album and digital sales. Last year, profits from
K-pop exports was an estimated amount of $235,000,000 USD, 60% of which came
from concerts. Also, there’s additional revenue as big concerts usually bring
in over 2,000,000,000 KRW (approximately $1.8 million USD) in sales of
merchandise and other concert goods.
The Ministry of Culture, Sports, and
Tourism will be building a concert venue in Ilsan’s Hallyu World that can seat
up to 15,000 people in 2016. Through Hallyu World, they hope to boost tourism
and attract overseas visitors to visit Korea.
(cr:
allkpop.com)
아녕!
Vina
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